Global Mobile Marketing Market - Market Size, Share & Industry Trends, Growth Analysis Report By Product Type, By Consumption and Forecast 2019 - 2025


DescriptionTable of ContentList of TablesList of Figures
Introduction

Mobile Marketing Market was valued at USD X.X Billion in 2018 and is projected to reach USD X.X billion by 2025, at a CAGR of X.X % from 2019-2025 .Mobile marketing is a multi-channel digital promotional activity that uses mobile devices (smartphones and tablets) as a platform to reach the target audience, via email, SMS and MMS, social media, websites, and apps.
Proliferation of smartphones and tablets coupled with robust internet penetration in developing countries such as China and India has driven the market over the last few years.

 Geographical Overview

At a global level, North America region was holding the highest market share in 2018. Whereas, Asia Pacific region is considered as the fastest growing region with key players adopting expansion strategy in this region to gain maximum market share in the coming years. China and India are offering ample opportunities for the growth of Mobile Marketing Market with its high population base. Widening base of smartphone users, high investment in telecom network development, and growing awareness about mobile marketing among enterprises are likely to stoke the growth of the Latin American market over the forecast period. 

Segmental Overview
Mobile Marketing Market is segmented as per below specifications -  

By Product Type: 
• Large Enterprises
• Small & Medium Enterprises

By Consumption: 
• Mobile Web
• SMS
• Location-Based Marketing
• In-App Messages

 By Distribution Channel: 
• Retail
• Media & Entertainment
• Travel


Competitor Analysis
Mobile Marketing Market has presence of some of the key major players across globe which includes
• IBM Corporation 
• Alphabet Inc. (Google) 
• InMobi 
• Millennial Media 
• Marketo (Adobe Inc.) 
• Amobee, Inc. 
• Flurry, Inc. 
• Salesforce.com, Inc. 
• Oracle Corp. 
• Chartboost, Inc. 
• SAS Institute Inc. 

These key players are concentrating its efforts on the continuous product improvement with innovative initiatives to have an edge over other competitors. Further, to garner maximum market share, companies are adopting merger/ acquisition/ partnership and maintaining strong distribution networks strategies.  

By Geographical Locations: 
• North America
o U.S.
o Canada
• Europe
o U.K.
o France
o Italy
o Germany
o Spain
o Russia & CIS
o Rest of Europe
• Asia-Pacific
o China 
o India
o Japan
o South Korea
o ASEAN
o Rest of Asia Pacific 
• Latin America
o Brazil
o Argentina
o Rest of LATAM
• Middle East & Africa
o UAE
o South Africa
o Rest of MEA

Highlights of the report
What is Mobile Marketing Market?
Who all are key market players in the industry?
How the Parent Industry is growing?
Where are the key opportunities for new market entrant?
A comprehensive analysis, which covers key growth factors across the value chain
Recent developments in market
Granular Market Segmentation 
Market size projection based on Historical & current market trends 
Market share analysis and key strategies adopted by leading Players
Production Cost & Sensitivity Analysis
Country Level Market Analysis of Top 16 countries
Data Driven Decision Recommendations