Introduction
Mobile Marketing Market was valued at USD X.X Billion in 2018 and is projected to reach USD X.X billion by 2025, at a CAGR of X.X % from 2019-2025 .Mobile marketing is a multi-channel digital promotional activity that uses mobile devices (smartphones and tablets) as a platform to reach the target audience, via email, SMS and MMS, social media, websites, and apps.
Proliferation of smartphones and tablets coupled with robust internet penetration in developing countries such as China and India has driven the market over the last few years.
Geographical Overview
At a global level, North America region was holding the highest market share in 2018. Whereas, Asia Pacific region is considered as the fastest growing region with key players adopting expansion strategy in this region to gain maximum market share in the coming years. China and India are offering ample opportunities for the growth of Mobile Marketing Market with its high population base. Widening base of smartphone users, high investment in telecom network development, and growing awareness about mobile marketing among enterprises are likely to stoke the growth of the Latin American market over the forecast period.
Segmental Overview
Mobile Marketing Market is segmented as per below specifications -
By Product Type:
• Large Enterprises
• Small & Medium Enterprises
By Consumption:
• Mobile Web
• SMS
• Location-Based Marketing
• In-App Messages
By Distribution Channel:
• Retail
• Media & Entertainment
• Travel
Competitor Analysis
Mobile Marketing Market has presence of some of the key major players across globe which includes
• IBM Corporation
• Alphabet Inc. (Google)
• InMobi
• Millennial Media
• Marketo (Adobe Inc.)
• Amobee, Inc.
• Flurry, Inc.
• Salesforce.com, Inc.
• Oracle Corp.
• Chartboost, Inc.
• SAS Institute Inc.
These key players are concentrating its efforts on the continuous product improvement with innovative initiatives to have an edge over other competitors. Further, to garner maximum market share, companies are adopting merger/ acquisition/ partnership and maintaining strong distribution networks strategies.
By Geographical Locations:
• North America
o U.S.
o Canada
• Europe
o U.K.
o France
o Italy
o Germany
o Spain
o Russia & CIS
o Rest of Europe
• Asia-Pacific
o China
o India
o Japan
o South Korea
o ASEAN
o Rest of Asia Pacific
• Latin America
o Brazil
o Argentina
o Rest of LATAM
• Middle East & Africa
o UAE
o South Africa
o Rest of MEA
Highlights of the report
What is Mobile Marketing Market?
Who all are key market players in the industry?
How the Parent Industry is growing?
Where are the key opportunities for new market entrant?
A comprehensive analysis, which covers key growth factors across the value chain
Recent developments in market
Granular Market Segmentation
Market size projection based on Historical & current market trends
Market share analysis and key strategies adopted by leading Players
Production Cost & Sensitivity Analysis
Country Level Market Analysis of Top 16 countries
Data Driven Decision Recommendations
Chapter 1 Research Objective
1.1 Need of the Research Report
1.2 Client Objectives
1.3 Offered Solutions
Chapter 2 Recommendations
2.1 Executive Summary
2.1.1 Market Overview
2.1.2 Competitive Insights
2.1.3 Segmental Analysis
2.1.4 Geographical Market Details
2.2 Lead Generation
2.3 Consultant
2.4 Return on Investment
Chapter 3 Research Methodology
3.1 Chromatus Database
3.2 Paid Sources
3.3 Primary Data Collection
3.3.1 Email Surveys
3.3.2 Telephonic Interviews
3.3.3 Face to Face Interviews
3.4 Secondary Data Collection
3.4.1 Annual Reports
3.4.2 Government Publications
3.4.3 Trade Data
3.4.4 Association Data
3.4.5 Research Papers/ Blogs/ News Articles
3.5 Expert Advisory Panel
3.6 Data Analytics Model
Chapter 4 Mobile Marketing Market Overview
4.1 Parent Market Overview
4.2 Patent Analysis
4.3 PESTEL Analysis
4.3.1 Political
4.3.2 Economical
4.3.3 Social
4.3.4 Technological
4.3.5 Legal
4.4 SWOT Analysis
4.4.1 Strengths
4.4.2 Weakness
4.4.3 Opportunities
4.4.4 Threats
4.5 Regulations
4.6 Value Chain/ Supply Chain Analysis
4.7 Procurement & Vendor Analysis
4.8 Porters Five Analysis
4.8.1 Threat of new entrants
4.8.2 Bargaining power of suppliers
4.8.3 Bargaining power of buyers
4.8.4 Threat of substitutes
4.8.5 Competitive rivalry
Chapter 5 Regional Analysis Global Mobile Marketing Market Estimation and Forecast, 2017 - 2025 (USD Billion)
5.1 North America Market
5.1.1 U.S.
5.1.1 Canada
5.2 Europe Market
5.2.1 UK
5.2.2 Germany
5.2.3 France
5.2.4 Spain
5.2.5 Italy
5.2.6 Russia & CIS
5.2.7 Rest of Europe
5.3 Asia Pacific Market
5.3.1 China
5.3.2 Japan
5.3.3 India
5.3.4 South Korea
5.3.5 ASEAN
5.3.6 Rest of Asia Pacific
5.4 Rest of the World
5.4.1 Latin America
5.4.1.1 Brazil
5.4.1.2 Argentina
5.4.1.3 Rest of Latin America
5.4.2 Middle East
5.4.3 Africa
Chapter 6 Company Profile
6.1 IBM Corporation
6.1.1 Introduction
6.1.2 Financial Overview
6.1.3 Product Portfolio
6.1.4 Recent Developments
6.1.5 SWOT Analysis
6.2 Alphabet Inc. (Google)
6.3 InMobi
6.4 Millennial Media
6.5 Marketo (Adobe Inc.)
6.6 Amobee, Inc.
6.7 Flurry, Inc.
6.8 Salesforce.com, Inc.
6.9 Oracle Corp.
6.10 Chartboost, Inc.
6.11 SAS Institute Inc.
Chapter 7 Competitor Analysis
7.1 Company Ranking
7.2 Key Innovators
7.3 Market Leader
7.4 Emerging Players
7.5 Strategic Alliances
7.6 Competitive Matrix of 12 Companies
Chapter 8 Global Mobile Marketing Market by Product Type Estimation and Forecast, 2017 - 2025 (USD Billion)
8.1 Large Enterprises
8.2 Small & Medium Enterprises
Chapter 9 Global Mobile Marketing Market by Consumption Type Estimation and Forecast, 2017 - 2025 (USD Billion)
9.1 Mobile Web
9.2 SMS
9.3 Location-Based Marketing
9.4 In-App Messages
Chapter 10 Global Mobile Marketing Market by Distribution Channel Estimation and Forecast, 2017 - 2025 (USD Billion)
10.1 Retail
10.2 Media & Entertainment
10.3 Travel
Chapter 11 Appendix
11.1 Data Sources
11.2 Abbreviations
11.3 About US
11.4 Disclaimer
11.5 Key Notes
List of Tables
Table 1 Global Mobile Marketing Market, by Region, 2017 - 2025 (USD Billion)
Table 2 Global Mobile Marketing Market, by Product Type, 2017 - 2025 (USD Billion)
Table 3 Global Mobile Marketing Market, by Consumption Type, 2017 - 2025 (USD Billion)
Table 4 Global Mobile Marketing Market, by Distribution Type, 2017 - 2025 (USD Billion)
Table 5 North America Mobile Marketing Market 2017 - 2025 (USD Billion)
Table 6 North America Mobile Marketing Market by Product Type 2017 - 2025 (USD Billion)
Table 7 North America Mobile Marketing Market by Consumption Type 2017 - 2025 (USD Billion)
Table 8 North America Mobile Marketing Market by Distribution Type 2017 - 2025 (USD Billion)
Table 9 US Mobile Marketing Market 2017 - 2025 (USD Billion)
Table 10 Canada Mobile Marketing Market 2017 - 2025 (USD Billion)
Table 11 Europe Mobile Marketing Market 2017 - 2025 (USD Billion)
Table 12 Europe Mobile Marketing Market by Product Type 2017 - 2025 (USD Billion)
Table 13 Europe Mobile Marketing Market by Consumption Type 2017 - 2025 (USD Billion)
Table 14 Europe Mobile Marketing Market by Distribution Type 2017 - 2025 (USD Billion)
Table 15 UK Mobile Marketing Market 2017 - 2025 (USD Billion)
Table 16 Germany Mobile Marketing Market 2017 - 2025 (USD Billion)
Table 17 France Mobile Marketing Market 2017 - 2025 (USD Billion)
Table 18 Spain Mobile Marketing Market 2017 - 2025 (USD Billion)
Table 19 Italy Mobile Marketing Market 2017 - 2025 (USD Billion)
Table 20 Russia & CIS Mobile Marketing Market 2017 - 2025 (USD Billion)
Table 21 Rest of Europe Mobile Marketing Market 2017 - 2025 (USD Billion)
Table 22 Asia Pacific Mobile Marketing Market 2017 - 2025 (USD Billion)
Table 23 Asia Pacific Mobile Marketing Market by Product Type 2017 - 2025 (USD Billion)
Table 24 Asia Pacific Mobile Marketing Market by Consumption Type 2017 - 2025 (USD Billion)
Table 25 Asia Pacific Mobile Marketing Market by Distribution Type 2017 - 2025 (USD Billion)
Table 26 China Mobile Marketing Market 2017 - 2025 (USD Billion)
Table 27 Japan Mobile Marketing Market 2017 - 2025 (USD Billion)
Table 28 India Mobile Marketing Market 2017 - 2025 (USD Billion)
Table 29 South Korea Mobile Marketing Market 2017 - 2025 (USD Billion)
Table 30 ASEAN Mobile Marketing Market 2017 - 2025 (USD Billion)
Table 31 Rest of Asia Pacific Mobile Marketing Market 2017 - 2025 (USD Billion)
Table 32 Latin America Mobile Marketing Market 2017 - 2025 (USD Billion)
Table 33 Latin America Mobile Marketing Market by Product Type 2017 - 2025 (USD Billion)
Table 34 Latin America Mobile Marketing Market by Consumption Type 2017 - 2025 (USD Billion)
Table 35 Latin America Mobile Marketing Market by Distribution Type 2017 - 2025 (USD Billion)
Table 36 Brazil Mobile Marketing Market 2017 - 2025 (USD Billion)
Table 37 Argentina Mobile Marketing Market 2017 - 2025 (USD Billion)
Table 38 Rest of Latin America Mobile Marketing Market 2017 - 2025 (USD Billion)
Table 39 Middle East Mobile Marketing Market 2017 - 2025 (USD Billion)
Table 40 Middle East Mobile Marketing Market by Product Type 2017 - 2025 (USD Billion)
Table 41 Middle East Mobile Marketing Market by Consumption Type 2017 - 2025 (USD Billion)
Table 42 Middle East Mobile Marketing Market by Distribution Type 2017 - 2025 (USD Billion)
Table 43 Africa Mobile Marketing Market 2017 - 2025 (USD Billion)
Table 44 Africa Mobile Marketing Market by Product Type 2017 - 2025 (USD Billion)
Table 45 Africa Mobile Marketing Market by Consumption Type 2017 - 2025 (USD Billion)
Table 46 Africa Mobile Marketing Market by Distribution Type 2017 - 2025 (USD Billion)
List of Figures
Fig. 1 Primary Research Method
Fig. 2 Secondary Research Method
Fig. 3 Value chain analysis
Fig. 4 PESTEL Analysis
Fig. 5 SWOT Analysis
Fig. 6 Porters Five forces analysis
Fig. 7 Mobile Marketing Market: Penetration & growth prospect mapping
Fig. 8 Mobile Marketing Market: Competitive snapshot
Fig. 9 Mobile Marketing Market: Segmental snapshot
Fig. 10 Market Overview
Fig. 11 Mobile Marketing Market: Product Analysis, 2017 - 2025
Fig. 12 Mobile Marketing Market: Regional Analysis, 2017 - 2025
Fig. 13 Mobile Marketing Market: Competitive Matrix
Fig. 14 Mobile Marketing Market: Revenue Mix