Annual Subscription
To cope with the dynamic nature of the market spaces the participants frequent need for market intelligence and consulting studies. Thus, we offer clients unlimited access to our syndicated as well as tailored studies along with free analyst support. Key attributes associated with our subscription services include:
> Pre-subscription feasibility assistance: Analyst consultation to decide the best possible access to our repository of studies that suits best to the client’s requirement.
> Pricing support: Contact our sales team to devise personalized price structures exclusively designed to meet your usage levels. We provide special discounts to start-ups and non-profit organizations. We also provide the client with the facility of restructuring price and altering subscription packages at any point in the deal.
> Post-subscription services: This service will enable unrestricted access to analyst discussions in an attempt to service clients in the best possible manner. Also, quarterly update, trends and news will be provided.

Competitive Benchmarking
Competitive benchmarking provide clients realistic perspective about the competitive landscape and market positioning of the various players operating in the market. We also provide company profiles of the market players. This helps the client to understand their relative positioning in the market.

CSR Consulting
Most of the companies are engaged in CSR activities however very few are successful in bringing the sustainable impact of their efforts. Chromatus holds strong experience of a decade in CSR consulting and our expertise will definitely bring positive results to your investments. Chromatus will partner with you and provide a complete modus operandi and data driven decisions.

Customer Satisfaction Surveys
It is imperative for companies to understand satisfaction level of customers with their products and services since modern consumers are exposed to real time information. We at Chromatus will assist you in assessing the consumer satisfaction levels and help you in building appropriate strategies. Chromatus conducts consumer satisfaction surveys (CSAT) with its proven methodologies that will surely bring actionable results. We analyze the survey results with Chromatus internal analytical tools and statistical techniques. Customer Satisfaction is measured by NPS that is Net Promoter Score. NPS is a broad terminology which offer insights into the customer loyalty spectrum of a brand. Team of statisticians and analysts at Chromatus work extensively towards analyzing the NPS for a brand and then strategies are suggested for improving on key bottlenecks. How do we measure customer satisfaction?
After gathering client requirements, questionnaire is designed by researchers of Chromatus. Questions in the questionnaire are segregated into 3 key components of NPS.
1. Promoters – They are loyal customers and they strongly recommend the brand
2. Neutrals – They are having neutral opinion towards their brand
3. Detractors – These are the unsatisfied chunk of customers
After data collection, the cleaned data is then taken forward by research team and they analyses the NPS for the brand.

Customized Consulting
Our consulting and advisory services provide research-based interpretations crucial for developing business intelligence and overcoming market challenges. With wide area of expertise, our team of consultants and analysts are committed to our clients, which encourages quick and effective decision making. We also identify new revenue opportunities to help client expand their business and increase their revenue.

Data Mining & Analytics
Data mining is the process of discovering patterns in large data sets involving methods at the intersection of machine learning, statistics, and database systems. Data mining is an interdisciplinary subfield of computer science and statistics with an overall goal to extract information (with intelligent methods) from a data set and transform the information into a comprehensible structure for further use. Data mining is the analysis step of the "knowledge discovery in databases" process or KDD. Aside from the raw analysis step, it also involves database and data management aspects, data pre-processing, model and inference considerations, interestingness metrics, complexity considerations, post- processing of discovered structures, visualization, and online updating.

Field Survey
Primary Research has always been a proven technique for getting relevant insights directly from the original source. Team of field researchers at Chromatus will conduct primary market research specific to your focus group and geography of interest. Chromatus will also set a lens on niche markets which otherwise would be tedious to obtain. We can examine and interpret the collected data based on your need.
Primary research can be carried out in many ways. The popular ways of conducting primary research are surveys, interviews, observations, and analysis. Primary research indicates, directly approaching to the source of information which belongs from the target market. Primary research helps in getting two basic kinds of information that is Exploratory and Specific. In Exploratory, the research is general and questions are mostly open-ended while specific research is precise and useful in dealing with the problems /challenges encountered in exploratory research.
Primary research is nothing but collection of data or information which is specifically for the business or organisation. It is obtained by observing or communicating with customers or competitors. The information can provide insights into customers’ needs or perceptions, the benefits of a product or service, packaging or delivery options, or other information you need.

Lead Generation
Pegasus helps clients to identify the possible prospect through data driven approach. We periodically collect B2B & B2C level data across industry in order to have in depth overview of a particular product or service. While doing so, the possible lead may provide insights that might turn into a win-win scenario for both the parties. Pegasus with its strong field team, and analytics team has over the years has helped multiple clients in actual deal closure. Our systematic approach & data driven services helped both the parties to have utmost satisfaction post deal closure.

Research Partnership
Companies often require day-to-day research assistance for ongoing strategic initiatives; this may include basic market data needs or complex competitive intelligence, due diligence, industry tracking and price monitoring services. With this in mind, Pegasus offers partnership services, to provide our clients with a dedicated, one-stop solution for all their information needs.